With the sony alpha series the world of mirrorless cameras was introduced. Not that long time ago nobody knew what it actually means. Epson R-D1 was the first mirrorless camera on market, released in 2004. But it wasn´t really popular choice, because of the small sensor. The camera was considered inferior to DSLR until the sony came out with alpha series and stepped up the game.
WHAT IS A MIRRORLES CAMERA?
As you could say from the name mirrorless camera, it is one without a reflex mirror. That it not the case in DSLR camera
s, where the light is being reflected by the mirror to the optical viewfinder.
Instead of optical viewfinder, there is a digital display system in a mirrorless cameras, which displays directly what the image sensor captures so it is always exposed to light. That is why you can see a digital preview of your picture right away.
The mechanical shutter remains in the mirrorless cameras. They are often referred to MILC, which means mirrorless interchangeable lens camera or EVIL- electronic viewfinder, interchangeable lens.
The advantage of not having the mirror inside is simple the weight. They are usually lighter, smaller and they don´t make that much noice because there is no mirror to move. This could be very practical when recording a video. These days is this option to shoot footage on cameras with primer focus on Photography very popular.
INTRODUCING SONY ALPHA
Sony alpha is actually a camera system released on 5 June 2006 in Tokyo, Japan. First the industry was focusing on DSLR cameras and they were progressing really fast in their field. But everything has changed in May 2010, when the first mirrorless camera from the company Sony was born.
Instead of A-mount the camera was equipped with E-mount. There are available 4 different adapters from the Sony company so you can use your A-mount lenses on sony alpha cameras.
Sony sells both crop sensor and full-frame sensor cameras.
SONY ALPHA 7III & WHAT MAKES IT SO SPECIAL
- 24.2 MP
- 10 FPS
- 4K VIDEO
- ISO 100-51 200
- 4D FOCUS
- 5-AXIS STABILIZATION
- EXMOR R CMOS SENSOR
Where to start? Outstanding high-speed performance and imaging capability enables you to capture every detail and every moment without ever missing on anything or worrying, that the image would be blurry. Sony alpha 7III is one of the kind. Thanks to the lightweight and smaller size, but in the same time with Full-Frame CMOS sensor is this camera a game changer for both Photographers and Filmmakers.
WHAT IS SONY ALPHA MADE OF?
The body of the camera is created from a durable magnesium alloy. The buttons are positioned so, that you are able to reach them all with your fingertips. Moreover, the buttons have a gasket, which doesn´t allow dust and moisture to enter the device.
MORE LIGHT WITHOUT THE NOICE
With a wide range of sensitivity, the camera always adjusts to the current lighting conditions. The image quality is great even in higher ISO values. The ISO range is up to 51 200. With this camera you can use higher ISO values and don´t need to be concerned about the noise, which is always created by standard cameras in low light situations.
Sony alpha is the world´s first full frame camera with 5-axis stabilization. To achieve stable photos and footage this camera uses gyro sensors and stabilization unit. This in-build system compensates five types of camera shake- Roll, X&Y ax and Yaw&Pitch;.
WIDE DYNAMIC RANGE
CAPTURE THE HIGHLIGHTS AND SHADOWS AT THE SAME TIME
Do you often have trouble with capturing both shadows and highlights? Is your footage too dark because you want to film the sunset? Is the sky complete white because you were trying to catch that smile of your children on holidays? No more compromises with Sony alpha.
The company has introduced a new HLG picture profile, which creates movies that are true-to-life, without additional color grading.
Moreover, there it also S-Log3 build inside, which makes the dynamic range up to 14 stops higher. For that matter you are supposed to color grade your footage in order not to look flat. This gives you a variety options to control the mood and atmosphere of your final movie.
4K VIDEO WITH SLOW MOTION
This camera allows you to shoot video recordings up in 4K resolution supported by HDR technology. Autofocus with contrast detection keeps the image perfectly focused and reliably tracks the objects in motion.
Slow motion can reproduce the important moments for a little longer, which makes it a unique experience. Recording a video in 120FPS in 4K is amazing feature to sony alpha 7III. You would be able to create this beautiful intense slow motion video in high resolution and make your memories count.
AUTOFOCUS- DON´T MISS OUT ON ANY MOMENT
Featuring 693 phase-detection AF points12 covering 93% of image area makes this camera to absolutely beast in terms of auto focusing.
The speed of Sony alpha auto focus enables to capture fast moving subjects in sharp images. This system is made so sophisticated, that you are able to track even complex subject motion, such as boxing man or speeding car.
INTERESTING FACTS ABOUT SONY ALPHA
Sony has an ownership of 11.08% in manufacturer Tamron from Japan, which specializes in lenses. Tamron it also a partner with Konica Minolta and the design of Sony camera was based on zoom lenses.
Each new Sony alpha model is based on the model before. That means that each new model has the same features as the previous version plus additional new features. For example model alpha 330 is based on alpha 230, but has a Quick Autofocus, Live View and tilt-angle LCD. The model above alpha 330, which would be alpha 380 has everything that the previous version alpha 330 has, but is made with increased resolution.
MY HONEST REVIEW ABOUT SONY ALPHA 7III
At the end of the day, I must say I am very impressed with this camera. The 5-Axis stabilization is just amazing feature, which both Photographers and Filmmakers would appreciate. No more shaky footage or blurry images.
The representation of colors shows just how much effort put the company into innovation and progress. With its full-frame sensor, 4K slow motion video option enables this camera to take professional photos and videos.
Because of the lightweight and smaller size is this sony alpha camera very portable and practical. I do believe that mirrorless cameras are taking over and I definitely recommend this beast to everyone who wants more and simply better.